INTEGRITY JOURNAL OF ARTS AND HUMANITIES
Integrity Research Journals
ISSN: 2811-2407
Model: Open Access/Peer Reviewed
DOI: 10.31248/IJAH
Start Year: 2020
Email: ijah@integrityresjournals.org
Influence of TikTok video consumption on personal hygiene awareness and practices among youths in Calabar, Nigeria
https://doi.org/10.31248/IJAH2026.239 | Article Number: B5D947BD2 | Vol.7 (1) - April 2026
Received Date: 04 May 2026 | Accepted Date: 04 May 2026 | Published Date: 30 April 2026
Authors: Eyamba Offiong Mensah* , Aondowase Saawuan and Effioanwan Irene Duke Nkere
Keywords: health promotion., Digital media, health communication, hygiene habits.
This study examined the influence of TikTok video consumption on personal hygiene awareness and practices among youth in Calabar, Nigeria. The study was anchored on the Health Belief Model. A descriptive survey was adopted as the study’s design. The population of the study was 741,000 residents of Calabar. A sample size of 384 was drawn for the study using Roger Wimmer’s Sample Size Calculator. A multistage sampling technique was adopted for the study. A questionnaire was used as an instrument for data collection, while data for the study were presented using frequency tables and simple percentages. Results showed that there was high consumption of TikTok video content on personal hygiene among youth in Calabar. Results also indicated that youth in Calabar mostly watched TikTok content on menstrual and hair hygiene. Results further showed that the consumption of TikTok personal hygiene videos by young people in Calabar had improved their personal hygiene practices. Results also revealed that TikTok videos were effective in enhancing young people’s knowledge of personal hygiene in Calabar. The study concluded that TikTok video consumption had a significant influence on enhancing the personal hygiene practices of young people in Calabar. The study recommended, among other things, that TikTok content creators and public health stakeholders should continue producing and circulating accurate, credible personal hygiene messages, as they have the potential to improve young people’s attitudes toward personal hygiene practices.
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