Authors:
Mbede, Aniebiet Unwana*,
Jacob, Okon Udofot,
Andrew-essien, Esekong H. and
Enang, Edenowo T.
DOI: 10.31248/IJAH2024.150 | Article Number: 596130FC5
This study investigates the use of social media as an apparatus for audience engineering in the Nigerian theatre milieu. This interrogation becomes vital as live theatre in Nigeria continues to struggle to maintain clientele due to decreasing audience response. Using the mixed-method approach, this paper explores engaging social media channels (Facebook, YouTube,...
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