INTEGRITY JOURNAL OF ARTS AND HUMANITIES
Integrity Research Journals
ISSN: 2811-2407
Model: Open Access/Peer Reviewed
DOI: 10.31248/IJAH
Start Year: 2020
Email: ijah@integrityresjournals.org
Audience response to broadcast media reportage on flood forecasts in Nigeria
https://doi.org/10.31248/IJAH2024.146 | Article Number: 9DDC95FA2 | Vol.5 (4) - December 2024
Received Date: 13 June 2024 | Accepted Date: 08 August 2024 | Published Date: 30 December 2024
Authors: Kusugh Ternenge* , Kente Josiah Sabo and Suemo Jacob Shagbaor
Keywords: Exploration, Audience response, broadcast media responsibility, flood forecasts.
The issue of flooding is a major challenge that requires serious attention from relevant stakeholders, including the media. This study adopted a survey research design to investigate audience response to the broadcast media reportage of flood forecasts in Nigeria. Using a questionnaire as the instrument of data collection from the respondents who were sampled from three highly probable flood risk states (Adamawa, Benue and Lagos) of Nigeria, it was found that there was a great level of public exposure to the broadcast media, especially the radio for flood forecast based information. The involvement of the broadcast media in doing so as this finding indicated, was not significant enough as they do so to a little rather than to a great extent; thereby having little influence on the effective response to such information among the audience. It was concluded that the broadcast media reportage on flood forecasts is noticeable but lack of greater commitment in doing so reduces the level of effectiveness in responding to such forecasts among stakeholders. This study recommended the broadcast media continue the dissemination of flood forecast information to the people since such information largely assists in early preparation for prevention, mitigation, adaptation, and management of the flood among relevant stakeholders. The broadcast media, as recommended further, are to be more committed to the dissemination of flood forecast based information by doing timely to ensure early preparation and management of the situation among relevant stakeholders.
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