RESEARCH JOURNAL OF BUSINESS AND ECONOMIC MANAGEMENT
Integrity Research Journals
ISSN: 2756-6676
Model: Open Access/Peer Reviewed
DOI: 10.31248/RJBEM
Start Year: 2017
Email: rjbem@integrityresjournals.org
Role of relationship marketing on customers’ brand loyalty of Intercontinental Distillers Company Limited Products in Jos North Local Government Area of Plateau State
https://doi.org/10.31248/RJBEM2024.095 | Article Number: 1E1F04C91 | Vol.7 (1) - October 2024
Received Date: 15 March 2024 | Accepted Date: 25 April 2024 | Published Date: 30 October 2024
Authors: Okpara Jude Arinzechukwu* , Isaac Jonathan Maude , Hope Homey Nwobi and Azuakolam David Micah
Keywords: Service Quality, Commitment, communication, customer brand loyalty, relationship marketing, trust
APA STYLE
Okpara, J. A., Maude, I. J., Nwobi, H. H., & Azuakolam, D. M. (2024). Role of relationship marketing on customers’ brand loyalty of Intercontinental Distillers Company Limited Products in Jos North Local Government Area of Plateau State. Research Journal of Business and Economic Management, 7(1), 1-15.
HARVARD STYLE
Okpara, J. A., Maude, I. J., Nwobi, H. H. and Azuakolam, D. M. 2024. Role of relationship marketing on customers’ brand loyalty of Intercontinental Distillers Company Limited Products in Jos North Local Government Area of Plateau State. Research Journal of Business and Economic Management, 7(1), Pp. 1-15.
VANCOUVER STYLE
Okpara JA, Maude IJ, Nwobi HH & Azuakolam DM. Role of relationship marketing on customers’ brand loyalty of Intercontinental Distillers Company Limited Products in Jos North Local Government Area of Plateau State. Research Journal of Business and Economic Management. 2024 Oct 30:7(1): 1-15.
Copyright © 2026 Integrity Research Journals. All rights reserved.