Research Journal of Business and Economic Management

The study examines the effect of relationship marketing on customers' brand loyalty to intercontinental distillers’ company products in Jos North Local Government Area of Plateau State. It aimed to examine the effect of organization trust, organization commitment, organization communication and organization service quality and customer loyalty in Jos. A... Continue here

The seeming failure of public service in Nigeria is demonstrated by a series of reforms introduced by successive governments to redefine and reinvigorate it. While some of these reforms were internal, some were externally induced. The climax of such reform initiatives in contemporary democratic Nigeria. There is a need to keep up with the growing demands of... Continue here